GetVantage, a B2B fintech platform for MSMEs, has secured Rs 63 crore ($6.6 million) in hybrid capital (equity and debt). The Series A1 round takes the Mumbai-based company's total committed funding capacity to over Rs 700 crore. The round was co-led by Rajeev Ahuja and SanRaj Group, with participation from Chiratae Ventures, Varanium Fintech Fund, and VCMint. GetVantage launched the Rise Up Fund, dedicated to supporting women entrepreneurs with growth capital, with an initial corpus ofRs 100 crorein March 2024. In January the same year, it alsolaunchedthe SaaS Accelerator Fund II to support B2B SaaS businesses. The proceeds will be used for expansion while accelerating its evolution into an AI native capital gateway, enabling faster and smarter access to growth capital for Indian MSMEs, GetVantage said in a press release. Founded in 2020 by Bhavik Vasa, GetVantage embeds seamless financing solutions into marketplaces and merchant ecosystems, enabling businesses to access growth capital without equity dilution or heavy collateral. The platform directly addresses India's Rs 30 lakh crore MSME credit gap and is backed by investors including Chiratae Ventures, Varanium Fintech Fund, Sony Fund, InCred, and industry veterans. GetVantage utilizes alternate data and predictive analytics to underwrite businesses based on actual cash flows. This approach allows it to significantly reduce the friction Indian founders and SMEs face when seeking growth capital. GetVantage plans to scale its capital gateway, a plug and play API ecosystem that enables B2B ecommerce platforms, marketplaces, and logistics hubs to embed financing options directly into their merchant ecosystems. In the coming months, it plans to announce several strategic seller financing partnerships with leading digital ecosystems, further strengthening its position as an embedded finance partner for platforms looking to accelerate their merchants' growth. Bareback Media has recently raised funding from a group of investors. Some of the investors may directly or indirectly be involved in a competing business or might be associated with other companies we might write about. This shall, however, not influence our reporting or coverage in any manner whatsoever. You may find a list of our investorshere.
