Women's health brand Avni Wellness has raised Rs 4 crore in a seed funding round led by Proteus Partners, with participation from Puru Gupta, Sreejith Moolayil, A. Velumani, and Somya Nigam. The proceeds will be used to strengthen its digital commerce engine, expand its cycle nutrition portfolio, scale its women-led micro entrepreneur network, and expand its marketplace presence, Avni Wellness said in a press release. Co-founded in 2021 by Sujata Pawar and Apurv Agarwal, Avni Wellness is a science-backed, toxin-free, holistic cycle care brand built to address women's health across every phase of life, from adolescence to menopause. The company operates at the intersection of women's health, livelihood, and sustainability, and aims to address overlooked gaps in India, including hormonal health, nutrition, and long-term well-being. According to market research, the feminine hygiene products market is projected to reach Rs 70.20 billion by 2025. According to the Mumbai-based startup, its portfolio includes a patented antimicrobial reusable pad and a liposomal iron supplement designed for better nutrient absorption to address widespread iron deficiency among Indian women. The brand also offers solutions for PCOS care, calcium support, UTI and vaginal health, and seed-based hormonal nutrition, creating a comprehensive lifecycle approach to women's health. It competes in the broader women's wellness space alongside brands such as Pee Safe, Nua, and Plush. Bareback Media has recently raised funding from a group of investors. Some of the investors may directly or indirectly be involved in a competing business or might be associated with other companies we might write about. This shall, however, not influence our reporting or coverage in any manner whatsoever. You may find a list of our investorshere.
