In 2023, Pulkit Chhabra was pitching an ecommerce analytics product to a consumer brand founder when the conversation took an unexpected turn. If Nuvr’s software could identify what was going wrong, the founder asked, why didn’t Chhabra’s team simply run the business? Chhabra did not have a good answer. That conversation pushed Nuvraway from selling software and towards managing ecommerce and quick-commerce operations for brands. The Bengaluru-based company calls itself an ecommerce and quick-commerce “growth accelerator”, working across pricing, advertising, inventory planning, catalogues, supply chains and relationships with online platforms. More than three years later, Nuvr says it manages over Rs 1,200 crore in online sales for partner brands. That is not Nuvr’s revenue. The company calls the metric revenue under management, or RUM, borrowing from the asset management industry’s use of assets under management. Nuvr says its RUM has increased from around Rs 125 crore in its first year and is targeting approximately Rs 1,800 crore by the end of FY27. The company itself crossed $1 million in revenue in FY26 and is on track to roughly double that in FY27, according to Chhabra. He says Nuvr is bootstrapped and profitable, though it does not disclose margins publicly. Chhabra had spent several years building consumer businesses and operating marketplace brands before starting Nuvr. He initially planned to turn that experience into software and took the SaaS proposition into Antler’s residency programme. Conversations with brands, however, changed his mind. Many established consumer companies understood manufacturing and offline distribution, but ecommerce required them to manage changing prices, advertising and inventory across fulfilment centres and dark stores. Analytics solved only part of the problem. They also needed people to interpret the information, make decisions and act on it. Nuvr’s first major brand partner was tissue and hygiene products maker Origami. Chhabra’s team began by visiting its factory to understand its products, manufacturing capacity and which stock-keeping units could be scaled online. Nuvr saysOrigami’s online businessdoubled in the first 12 months. According to Chhabra, Origami’s monthly revenue run rate is now almost 10 times what it was when the partnership began about three and a half years ago. Nuvr now works with brands including Origami, Medimix, Nilon’s and CLEAR. Unlike a conventional agency, Chhabra says Nuvr takes responsibility for running much of a brand’s online P&L rather than only advising it on marketing or advertising. The company charges a management fee, with part of its compensation tied to the revenue outcomes it delivers. Much of Nuvr’s growth has come through referrals and word of mouth rather than a traditional outbound sales operation, Chhabra says. The company has around 65 employees, with roughly 35 to 40 based in Bengaluru, around 20 in Kolkata and a smaller number working remotely. In Nuvr
