In this StartupTalky WealthTech Leaders Insights Series interview, Anooshka Soham Bathwal shares how Dhanvesttor is redefining PMS with suitability-first investing, long-term wealth creation, women-focused financial advisory, and investor education. India'sportfolio management services (PMS)industry has witnessed rapid growth, with assets under management (AUM) crossing₹10.5 lakh croreand the broader wealth management sector expected to grow at aCAGR of around 12–14%over the next few years. Rising financial literacy, increasing participation from women investors, and growing demand for personalized investment solutions are expected to shape the future of wealth management. As investors move beyond one-size-fits-all products, suitability-based advisory and long-term wealth creation are becoming key industry trends. In this edition of theStartupTalky WealthTech Leaders Insights Series,Anooshka Soham Bathwal, Founder ofDhanvesttor, shares her insights on suitability-first investing, the FAITH investment strategy, the evolution of PMS, women-centric wealth management, building investor trust, and expanding financial inclusion across Tier-2 and Tier-3 cities. Anooshka Soham Bathwal:A returns-first approach asks what's performing well. A suitability-first approach asks who you're actually investing for. Those are two very different starting points, and they lead to very different conversations. Suitability isn't a box we tick on a form. In practice, we start with the person, not the product. Before any recommendation, we want to know where the investor stands today: her commitments, the liquidity she might need, how she reacts to volatility, what she's actually trying to achieve, and the timeframe she's working with. Only once that picture is clear do we move to products. Something can be popular and high-performing and still be the wrong fit.Prioritising suitabilitysometimes means saying no to a product altogether. We don't want our clients investing in something purely because it's the name everyone is talking about that month. A woman should understand exactly why a recommendation suits her financial situation, not just that it's been recommended. That makes the process slower. It also makes it far more responsible. Anooshka Soham Bathwal:Maintaining client conviction during periods of underperformance, especially when adhering to our fundamental,long-term FAITH strategy, hinges on transparent communication and anchoring expectations in our investment philosophy rather than in short-term noise. We emphasise that short-term tracking error is an inherent feature of strategies focused on long-term themes. We consistently revisit the core investment thesis for each holding and the portfolio as a whole, ensuring that the underlying fundamentals remain intact or have even improved, regardless of whether the market has recognised it yet. Furthermore, we evaluate the portfolio's performance and the index based on the time horizon; the gap may narrow or reve
