DeHaat Honest Farms, the pesticide-free consumer food brand started by DeHaat, has raised Rs 35 crore in a pre-Series A funding round led by OTP Ventures, with participation from Sadev Capital and Maiuni Ventures. The company has also appointed DeHaat co-founder Adarsh J Srivastava as Chief Executive Officer to lead its next phase of growth. The proceeds will be deployed towards accelerating geographic expansion, driving category-level awareness of pesticide-free produce and expanding its portfolio through focused new product development (NPD), DeHaat Honest Farms said in a press release. DeHaat Honest Farms aims to bridge the gap between India’s farms and consumer homes by delivering pesticide-free food sourced directly from farmers, with a focus on quality and transparency. According to Honest Farms, it sources directly from DeHaat’s ecosystem of over 13 million farmers, enabling traceability and consistent quality. Every pack undergoes more than 230 quality checks and comes with a pesticide-free certificate, ensuring food that is clean, authentic and free from harmful chemicals. DeHaat Honest Farms offers more than 100 products across staples, superfoods and everyday essentials. Its products are available across more than 3,000 retail stores in over 120 cities, as well as on leading quick-commerce, ecommerce and modern trade platforms. Over the next 12-18 months, the company plans to grow its ARR to Rs 200 crore by expanding its retail footprint to over 10,000 stores and making clean food accessible to millions of additional households across the country. India’s pesticide-free and clean-label consumer food segment is gaining traction as consumers become more conscious about food safety, traceability, chemical residues and healthier everyday staples. Safe Harvest is another player in the segment, offering pesticide-free staples, grains, pulses and spices. It was acquired by Wingreens in 2026 through a share-swap deal. Farmizen is also working on chemical-free food production and farm-to-consumer models. Bareback Media has recently raised funding from a group of investors. Some of the investors may directly or indirectly be involved in a competing business or might be associated with other companies we might write about. This shall, however, not influence our reporting or coverage in any manner whatsoever. You may find a list of our investorshere.
