Yes Madam, one of India's fastest-growing at-home beauty and wellness platforms, has raised ₹50 crore in its first institutional funding round from the recently launched growth fund of Info Edge, led by Sanjeev Bikhchandani. The Noida-headquartered company, which has been bootstrapped and profitable since inception, will deploy the fresh capital to deepen its service partner ecosystem, accelerate geographic expansion, and double down on technology investments while preserving its capital-efficient operating model. Founded in 2016 by Mayank Arya, Aditya Arya, and Akanksha Vishnoi, Yes Madam operates under the legal entity YESMADAM Technologies Private Limited and has emerged as a category-defining player in India's organised at-home services market. The platform currently operates across 55+ cities and has empowered over 12,000 women service professionals, fulfilling close to 3 lakh monthly bookings — a sharp jump from approximately 70,000 bookings a month at the time of its widely watched appearance on Shark Tank India in 2024. Since inception, the company has served over 65 lakh bookings while sustaining a Net Promoter Score (NPS) of 50%. The fundraise marks a notable inflection point for a company that has consistently scaled without external capital. According to data from Tracxn, Yes Madam had previously raised only $181K in angel funding in February 2024 from a cohort comprising Ritesh Aggarwal, Aman Gupta, and Vineeta Tejpal Singh — a round facilitated through Shark Tank India. Ranked first among 148 competitors in the at-home beauty services category on Tracxn, Yes Madam outpaces rivals such as Makeo, GetLook, Dazzl, and ZapLuk in operating metrics, despite raising a fraction of the capital deployed by larger peers. The company's financial trajectory underscores the strength of its unit economics. Yes Madam reported revenue of ₹195 crore in FY26, up from ₹94 crore in FY25 and ₹45 crore in FY24, registering 100% year-on-year growth for three consecutive years. Tracxn data corroborates the company's audited FY25 revenue at ₹94.5 crore — a 104% jump over the previous fiscal — alongside a net profit of ₹1.8 crore, a meaningful turnaround from earlier years. The company's revenue has scaled at a one-year CAGR of 104% and a three-year CAGR of 61%, while employee strength has expanded 41% year-on-year to 193 as of August 2025. The capital infusion will be channelled into accelerating city-level expansion, deepening the partner ecosystem, investing in technology infrastructure, and elevating the end-to-end customer experience. The company has signalled that it intends to retain its discipline around profitability and operational efficiency, in contrast to the cash-burn growth trajectories that have defined much of the on-demand services category. Yes Madam has differentiated itself in a category traditionally dominated by high partner commissions by running what it describes as the lowest commission model in the industry — a model it further refin
