D2C athleisure brand BlissClub has raised Rs 160 crore ($16.8 million) in a Series B funding round led by Singularity AMC. Founder Minu Margeret and her partner Vidit Aatrey also participated in the round, alongside existing investors Elevation Capital and Eight Roads Ventures. The Bengaluru-based startup had previously raised$15 millionin its Series A round in May 2022, led by Eight Roads Ventures with participation from Elevation Capital. According to the company, the fresh capital will be used to expand into new categories, scale its offline retail presence, strengthen product development, and hire talent to support its next phase of growth. Founded in 2020 by Minu Margeret, BlissClub is a direct-to-consumer (D2C) athleisure and functional apparel brand. The company initially focused on technical activewear for Indian women and has since expanded into an omnichannel business with more than 40 retail stores and a recently launched menswear line. Its portfolio includes leggings, tops, outerwear, and accessories developed through in-house research and sourcing. The brand sells through its own website, marketplaces, and offline retail stores across India. BlissClub has yet to file its annual financial report for FY26. In FY25, its operating revenue grew 51% to Rs 131.5 crore in FY25 from Rs 87 crore in FY24. During the same period, the company also reduced its losses by more than half, aided by lower employee costs. Bareback Media has recently raised funding from a group of investors. Some of the investors may directly or indirectly be involved in a competing business or might be associated with other companies we might write about. This shall, however, not influence our reporting or coverage in any manner whatsoever. You may find a list of our investorshere.
