D2C insurer ACKO has announced a strengthening of its leadership team as it moves into its next phase of growth, focused on integrating product, business, and customer experience under single-threaded ownership. Across auto, health, and its emerging service infrastructure, the company aims to build for speed, clarity, and execution at scale. Apoorv Kalra, most recently Chief Product Officer at Junglee Games, joins ACKO to lead the Auto business. Kunal Kapur, who was most recently with Meta, joins to lead the Health business. Vivek Sharma, an entrepreneur and founder of Fixcraft, will lead the ACKO Drive ecosystem, spanning both car buying and servicing. Neha Gupta, most recently with Zepto, joins to lead Assisted Experience, operating across the organisation with the aim of building a tech-enabled customer experience engine that reduces friction and scales high-quality assisted interactions across pre- and post-sales journeys. These appointments reflect a deliberate shift in how ACKO is building its business, moving away from fragmented functional ownership toward integrated leadership across product, pricing, operations, and customer experience. For a category long defined by intermediary-led distribution, ACKO’s model is anchored in direct customer relationships and integrated ownership. The company is focused on building a system where product development, business strategy, and customer experience are unified, driving faster decisions and more consistent outcomes. With this leadership team in place, ACKO aims to build a more tightly integrated, execution-driven organisation as it continues to scale its operations. Bareback Media has recently raised funding from a group of investors. Some of the investors may directly or indirectly be involved in a competing business or might be associated with other companies we might write about. This shall, however, not influence our reporting or coverage in any manner whatsoever. You may find a list of our investorshere.
