E-commerce marketplace Meesho has approved the acquisition of a 100% stake in Singapore-based Kirana Club and an additional 0.41% stake in its Indian subsidiary Retail Pulse Labs Private Limited (RPLPL) for an aggregate consideration of Rs 202.08 crore. The transaction will be completed in three tranches, according to the company's stock exchange filing. Following the acquisition, Kirana Club will become a wholly owned subsidiary of Meesho, while Retail Pulse Labs will come under Meesho’s ownership through Kirana Club. The acquisition is expected to be completed by FY27. According to the filing, the deal will be executed through a share purchase agreement and related transaction documents. Founded by Anshul Gupta and Aishwarya Jain, Kirana Cluboperatesa digital platform for kirana retailers, while its subsidiary RPLPL runs a B2B e-commerce marketplace connecting small retailers with FMCG brands and distributors, primarily across tier II, III, IV and rural markets. The platform claims to have over 4.1 million registered retailers. The acquisition marks Meesho’s entry into the B2B commerce segment for kirana stores and expands its reach into India's grocery and general trade ecosystem. According to the company, kirana and general trade channels account for more than 90% of India's estimated $650 billion grocery market. Kirana Club operates an asset-light marketplace model that enables retailers to discover, compare and order FMCG and grocery products from brands and distributors. The platform also offers pricing insights, product discussions and scheme discovery features aimed at small retailers in non-metro markets. For FY26, RPLPL reported revenue of Rs 15.84 crore and a net loss of Rs 30 lakh, while Kirana Club posted revenue of Rs 33.27 lakh and a net loss of Rs 5.37 crore. The transaction provides a full exit to Kirana Club’s existing investors, while founders Anshul Gupta and Aishwarya Jain will continue to lead the business after the acquisition. Kirana Club will continue to operate independently within the Meesho group. With the acquisition, Meesho is expected to leverage its logistics network, supplier ecosystem and marketplace infrastructure to expand category coverage, improve fulfilment efficiencies and deepen its presence among small retailers across underserved markets. Bareback Media has recently raised funding from a group of investors. Some of the investors may directly or indirectly be involved in a competing business or might be associated with other companies we might write about. This shall, however, not influence our reporting or coverage in any manner whatsoever. You may find a list of our investorshere.
