Personal assistance and concierge platform Hulp has raised $2.6 million (around Rs 22.7 crore) in a seed funding round co-led by Sparrow Capital and BITKRAFT Ventures, with participation from DeVC (Z47) and angel investors, including PB Fintech co-founder and chairman Yashish Dahiya. The proceeds will be used to expand AI workflows across lifestyle, household, and operational management, strengthen the senior leadership team, and enhance the company's technology and product capabilities, Hulp said in a press release. Founded in April this year by Tarun Mathur, Neha Kulwal, and Vishal Singh Khutel, Hulp operates a personal assistance and concierge platform for urban households. The platform enables users to delegate daily, weekly, monthly, and one-time tasks across more than 15 categories through dedicated personal assistants supported by AI coordinated operations. Before launching Hulp, Mathur was co-founder and chief business officer at PolicyBazaar (PB Fintech), where he led several of the company's business verticals. According to the company, users can assign tasks through WhatsApp or its mobile app using voice notes. The platform offers services across categories such as government documentation, kitchen management, runner services, laundry, gardening, event bookings, restaurant reservations, and travel. The Gurugram-based startup currently operates in Delhi, Gurugram, and Noida, and plans to expand to Mumbai, Bengaluru, Pune, Hyderabad, and Chennai. It says it is supported by a 50-member operations team that manages routine household and lifestyle tasks. Bareback Media has recently raised funding from a group of investors. Some of the investors may directly or indirectly be involved in a competing business or might be associated with other companies we might write about. This shall, however, not influence our reporting or coverage in any manner whatsoever. You may find a list of our investorshere.
