BCT Ventures, an AI native consumer brands platform, has launched its operations and raised Rs 42 crore in a seed funding round led by 3one4 Capital. The company will initially focus on the nutrition and wellness segment, using its three proprietary AI engines, Nucleus, Resonance and Meridian, across insights gathering, product development and go to market. According to the company, it plans to build consumer brands around protocol led products, practitioner led audiences and AI enabled growth systems. Over time, it intends to expand the same approach to other consumer categories. BCT Ventures was co founded by Kashyap Vadapalli, KV Ravi Shekhar and Anubhav Sonthalia. The founding team brings experience in consumer brands, digital growth, audience development, mergers and acquisitions, and venture building. The platform is built on three proprietary AI engines. Resonance focuses on audience building and consumer insights through practitioner led content and AI workflows. Nucleus is designed to translate practitioner expertise, audience demand signals and AI based analysis into products. Meridian supports marketing functions such as creative testing, media buying, budget allocation and return on ad spend optimisation. The company said the three engines work together in a closed loop system, where consumer demand informs product development, marketing execution and future product iterations Bareback Media has recently raised funding from a group of investors. Some of the investors may directly or indirectly be involved in a competing business or might be associated with other companies we might write about. This shall, however, not influence our reporting or coverage in any manner whatsoever. You may find a list of our investorshere.
