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Discover the story behind Red Bull's famous "Gives You Wiiings" slogan, the $13 million false advertising lawsuit, why the brand changed its tagline, and how clever marketing helped Red Bull become one of the world's leading energy drink brands. Red Bull GmbH is an Austrian company that was launched in 1987. It traces its origin back to a similar drink that was called Krating Daeng. Krating Daeng was introduced in Thailand in 1976 by pharmacist Chaleo Yoovidhya. He pitched the product as an energy booster that increased productivity and marketed it toward laborers and students. His advertising campaign included sponsoring various Thai sporting events like Muay Thai. Dietrick Mateschitz was just another traveler on business in Thailand when he purchased and drank Krating Daeng. He claims it cured his jet lag. He sought to meet Yoovidhya and create a business partnership with him. Together, they formulated a product that would suit the taste of Westerners, and Red Bull GmbH was born. They founded the company in 1984 in Salzburg, Austria. Mateschitz, while branding the drink, used the English meaning of the Thai name. Daeng means Red and Krating is a large species of wild bovine native to the Indian subcontinent (known in English as a gaur or Indian bison). It was in August of 1987 that the first can of Red Bull, as we know it today, was sold in Austria. It was re-positioned as a trendy and premium drink and introduced at a ski resort in Austria.Krating Daengremained available as a lower-cost product. The company continued to expand and the drink entered the United Kingdom and Germany markets in 1994, the United States in 1997 and the Middle East in 2000 and continues to grow. Over the years, RedBull has added many variations to the energy drink, based on the same formula but offering different flavors and colors. It began with a sugar-free version in 2003 called RedBull Sugarfree and added variants like RedBull Zero, RedBull Total Zero, and RedBull Energy Shot. In 2013, RedBull began offering different flavors with the launch of RedBull Editions. Initially available in cranberry, lime, and blueberry, it added various other flavors, some of which are available only during certain seasons or in specific countries. In 2018, Organics by RedBull was launched with a line of organic sodas in flavors of bitter lemon, ginger ale, tonic water, and a new version of a cola called Simply Cola. Red Bull is one of the most popular beverage brands that are famous for its drink and its tagline "Red Bull gives you Wiiings". But this tagline cost Red Bull nearly 13 million. Let's understand the complete story behind Red Bull's 3 i'es. Marketing Campaigns by RedBullThe Famous Tagline of Red BullThe Court Case Citing False Marketing by Red BullWhy Did Red Bull Add Extra ‘ii’ in Its Tagline? It was in 1997 that RedBull commercials were released bearing its now famous slogan “RedBull Gives you Wiiings”. Red Bull advertisement inspires energy and adventure. Being advertis