Bengaluru-based home décor and furnishings marketplace Vaaree has raised Rs 65 crore ($6.6 million) in a Series A funding round led by Hero Enterprise and Cap Alpha Ventures, formerly known as Client Associates Alternate Fund. The fresh capital will be used to expand its fulfilment network, enable faster deliveries and invest in its AI-powered product discovery and home styling technology, including its VibeCheck platform. Founded in 2022 by Garima, Varun Vohra and team, Vaaree operates a curated marketplace for home products across décor, furnishings, bed and bath, kitchen and lighting. The platform currently offers more than 1.5 lakh products. Vaaree’s VibeCheck platform helps users discover products based on their preferences, create moodboards, visualise product combinations and shop coordinated looks. The startup will also expand its fulfilment and quality verification centres across key markets to bring inventory closer to customers and reduce delivery times, with plans to move towards next-day deliveries across major Indian cities. Vaaree’s existing investors include Peak XV’s Surge, PeerCapital, All In Capital, Better Capital, OTP Ventures and Kunal Shah. Bareback Media has recently raised funding from a group of investors. Some of the investors may directly or indirectly be involved in a competing business or might be associated with other companies we might write about. This shall, however, not influence our reporting or coverage in any manner whatsoever. You may find a list of our investorshere.
