Customer engagement platform MoEngage has acquired San Francisco-based AI startup Aampe for an undisclosed amount. The development comes six months after the company raised an additional$180 millionas part of its Series F round led by ChrysCapital, Dragon Funds, and Schroders Capital. The firm had secured $100 million in November 2025, taking the total Series F raise to $280 million. Founded in 2020, Aampe develops AI infrastructure that assigns a dedicated autonomous agent to each user, enabling personalized decisions on content, timing, channel, and messaging frequency. Backed by Peak XV and Z47, Aampe has raised $27 million in lifetime funding, including$18 millionin a Series A round led by Theory Ventures in December 2024. With the acquisition, MoEngage will integrate Aampe’s reinforcement learning and agentic decision-making capabilities into its customer engagement platform. The company said the move will help brands deliver one-to-one personalization at scale. As part of the deal, Aampe’s founders, Paul Meinshausen, Schaun Wheeler, and Sami Abboud, will join MoEngage and lead its agentic decisioning initiatives. Aampe currently works with brands such as Grab, Swiggy, ZenBusiness, and Taxfix. According to the company, its platform runs hundreds of millions of AI agents and processes more than 200 billion decisions every week. MoEngage said existing Aampe customers will continue to receive support and gain access to additional engineering and data science resources. Founded by Raviteja Dodda and Yashwanth Kumar, MoEngage serves more than 1,350 brands globally, including Flipkart, Swiggy, Airtel, Domino’s, and Policybazaar. The company said the acquisition strengthens its AI capabilities through Merlin AI and advances its vision of building an agentic customer data and engagement platform. Bareback Media has recently raised funding from a group of investors. Some of the investors may directly or indirectly be involved in a competing business or might be associated with other companies we might write about. This shall, however, not influence our reporting or coverage in any manner whatsoever. You may find a list of our investorshere.
