Founder Stack

The Digital Commerce Coalition has been established by a number of ecommerce and quick commerce businesses. The goal of this industry-led coalition is to promote the long-term development of the ecosystem supporting online commerce. Zopto, Amazon, Swiggy, Eternal, and Meesho are among the first members of the alliance. With the formation of this trade group, the goals of the digital commerce ecosystem can be enhanced. Building trust with consumers, promoting responsible innovation, ensuring equal economic participation, and achieving digital economy-wide sustainability goals are all high on this list of priorities. According to the coalition's statement, it will facilitate responsible growth and development that is prepared for the future by providing a forum for stakeholder engagement, information sharing, and thought leadership. The move is in response to the fast growth of online shopping in India. On top of that, it happens as the country's regulators crack down further on e-commerce and rapid commerce firms. The secretariat for the Digital Commerce Coalition will be the New Delhi-based public policy consulting firm Koan Advisory Group. They will assist with outreach, research, and convening initiatives. Digital commerce is facilitating new ways of living and entrepreneurship for millions of people, according to Jaskiran Bedi, Head of Public Policy at Eternal. It is also making regular consumption more convenient. Eternal is excited to make a significant contribution to the Coalition's common mission since the coalition makes a compelling argument for collaboration across industries. The digital commerce sector in India is at a crossroads, according to Rachit Ranjan, chief policy officer of Zepto. The decisions made by the industry will determine how MSMEs (Micro, Small & Medium Enterprises) get access to markets, how supply chains strengthen, and how customer trust is preserved. According to Prachi Bhuchar, Meesho's Head of Public Policy, the company has seen firsthand how e-commerce can open up massive opportunities for small enterprises and neglected areas. Collaborative industry initiatives can shape inclusive growth as e-commerce use grows across Bharat. 1.India's e-commerce market is projected to grow from $70 billion in FY25 to as much as $214 billion by FY30, making it one of the fastest-growing online retail markets globally. 2.Online retail currently accounts for only 7% of India's total retail market, but that share is expected to nearly double to 13% by FY30, indicating enormous growth potential. 3.One of the most notable aspects is the absence of major players such as Flipkart and Reliance-backed digital commerce platforms, despite their significant market share. From an estimated $70 billion in FY25, analysts predict that India's e-commerce market will almost triple to $174-214 billion by FY30. Online shopping's share of the retail market, however, is expected to increase from 7% to 13% throughout that time, based on