Marico-owned men's grooming brand Beardo reported a strong financial performance in FY26, with revenue nearing the Rs 300 crore mark and improving profitability by 70% during the fiscal year. According to its standalone financial statements sourced from the Registrar of Companies (RoC), revenue from operations rose 40% to Rs 299 crore in FY26 from Rs 214 crore in FY25.The company's entire operating revenue came from the sale of products, with domestic sales contributing 99% and exports accounting for the remaining 1%. The Ahmedabad-based company also recorded Rs 1 crore in other income, taking its total income to Rs 300 crore in FY26. Coming to expenses, in line with the company's scale, material consumption, its largest cost, increased 36% to Rs 128 crore. Advertising and promotional spend jumped 59.6% to Rs 83 crore as the company stepped up investments to drive sales and strengthen brand visibility, while employee benefit expenses rose 30.2% to Rs 18.3 crore. Other overheads like transportation cost, legal & professional, travelling pushed the overall expenses by 37% to Rs 270 crore. Higher advertising and marketing spend helped Beardo drive a 40% increase in revenue, which, coupled with operating efficiencies, lifted its profit after tax (PAT) by 70% to Rs 22.12 crore in FY26 from Rs 13 crore a year earlier. On a unit level, the company spent Rs 0.90 to earn one rupee of operating revenue in FY26. Beardo's EBITDA margin improved to 10.57% in FY26 from 9.17% in FY25, while its ROCE stood at 66.52% during the fiscal year ending March 2026. On the balance sheet front, total assets increased to Rs 126 crore from Rs 72 crore in FY25, while current assets stood at Rs 115 crore, compared to Rs 60 crore in the previous fiscal. In the men's grooming and D2C personal care segment, Beardo competes with The Man Company, which reportedRs 161 crorein revenue in FY26 while widening its losses to Rs 33 crore. Bombay Shaving Company, meanwhile, posted a 2.4X jump in revenue toRs 635 croreand reported its first-ever positive adjusted EBITDA of Rs 2 crore. Another key rival, VLCC-owned Ustraa, is yet to file its FY26 financial statements. Marico kicked off 2026 with two acquisitions. In January, it acquired a 93.27% stake in gourmet snacking brand4700BCfrom PVR INOX, followed by the purchase of a 60% majority stake in plant-based protein supplements brandCosmixin February. Bareback Media has recently raised funding from a group of investors. Some of the investors may directly or indirectly be involved in a competing business or might be associated with other companies we might write about. This shall, however, not influence our reporting or coverage in any manner whatsoever. You may find a list of our investorshere.
