Gourmet retail startup Foodstories has raised Rs 50 crore in a funding round led by Zerodha co-founder Nikhil Kamath, with participation from existing investor Narotam Sekhsaria Family Office. The fresh capital will be used to expand its digital business, strengthen delivery networks, and support the growth of its retail footprint, Foodstories said in a press release. Co-founded in 2021 by Avni Biyani and Ashni Biyani, daughters of Future Group founder Kishore Biyani, Foodstories is a premium gourmet food and lifestyle platform that operates experiential physical stores and a digital delivery network across Delhi-NCR, Bengaluru, Hyderabad, and Mumbai. The company offers organic produce, global ingredients, and in-store wellness cafés. According to the company, Foodstories combines experiential retail, hospitality, and digital commerce under one roof, providing consumers access to curated products while enabling producers to reach a wider audience. Ashni and Avni Biyani are also co-founders of Think9, a brand co-creation platform. Apart from Foodstories, Think9 has built direct-to-consumer (D2C) brands such as SuperYou (protein), Good Bug (gut health), Anaar (shoes and bags), and BiE (clean beauty). Foodstories currently operates stores in Delhi, Bengaluru, and Hyderabad, and recently entered Mumbai with a flagship outlet in Bandra. It plans to launch another store in Lokhandwala. The company blends physical retail with a strong digital backbone. Customers can place orders through the Foodstories e-commerce platform, WhatsApp, and phone calls, enabling seamless omnichannel delivery and local fulfilment. Bareback Media has recently raised funding from a group of investors. Some of the investors may directly or indirectly be involved in a competing business or might be associated with other companies we might write about. This shall, however, not influence our reporting or coverage in any manner whatsoever. You may find a list of our investorshere.
