Perfumery brand Fraganote has raised $3 million in Series A funding round, with a contribution of $2.4 million by V3 Ventures, alongside participation from Rukam Capital, which invested $0.6 million. Rukam Capital, having led the company’s pre-Series A round in 2025. Prior to this, the Delhi-based startup had secured$1 millionin a pre-Series A funding round led by Rukam Capital in August last year. Co-founded in 2022 by Arjun Anand and Garima Kakkar, Fraganote manufactures its products in small batches with a high concentration of perfume oil, aiming for longer-lasting scents. It also specializes in narrative-led, culturally attuned perfumes. The brand’s distribution today takes shape most strongly through its owned D2C platform, alongside an accelerating presence across quick commerce platforms including Blinkit, Zepto, and Swiggy Instamart. It also has a strong presence across leading marketplaces, while continuing to extend its reach through Nykaa and modern trade offline retail. Fraganote claims that it has cultivated a growing customer base exceeding 4,00,000+ customers and reports a 35% repeat purchase rate. It aims to achieve a revenue target of Rs 100 crore within the next 18 months. According to the company, it has scaled to around 50 SKUs, comprising 32 individual perfumes, while operating within the Eau De Parfum category. Its collaborative portfolio includes partnerships with brands such as Chivas Regal, The Face Shop, and Phool. It competes with the other notable players in this space such as Skinn by Titan, Secret Alchemist, Zara Perfumes, and House of EM5. Bareback Media has recently raised funding from a group of investors. Some of the investors may directly or indirectly be involved in a competing business or might be associated with other companies we might write about. This shall, however, not influence our reporting or coverage in any manner whatsoever. You may find a list of our investorshere.
