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Urban Company’s quick home services platform InstaHelp recorded an adjusted EBITDA loss of Rs 346 per order in Q1 FY27, an improvement from Rs 447 per order in Q4 FY26, even as its overall losses widened during the quarter. InstaHelp’s adjusted EBITDA loss stood at Rs 132 crore in Q1 FY27 as compared to Rs 119 crore in the preceding quarter. The platform fulfilled 3.82 million orders during the quarter, up 43% from 2.67 million orders in Q4 FY26. The platform generated Rs 11.22 crore in revenue during the quarter, up fromRs 9 crore in Q4 FY26. Its net transaction value (NTV) increased 32% quarter on quarter to Rs 52.9 crore from Rs 40.1 crore. Launched in March 2025, InstaHelp’s NTV has grown steadily since its launch, increasing from Rs 27.6 crore in Q3 FY26 to Rs 40.1 crore in Q4 FY26 and Rs 52.9 crore in Q1 FY27. Fulfilled orders also increased from 1.6 million in Q3 FY26 to 2.67 million in Q4 FY26 and 3.82 million in Q1 FY27. At the same time, average order value declined to Rs 138 in Q1 FY27 from Rs 150 in the previous quarter amid competitive pricing in the segment. Based on its operating revenue and fulfilled orders, InstaHelp’s revenue per order also declined to around Rs 29.4 from Rs 33.3 in the preceding quarter. Despite the increase in absolute losses, InstaHelp’s loss per order declined nearly 23% quarter on quarter to Rs 346 from Rs 447. Urban Company attributed the improvement to higher network density as order volumes scaled. In Q3 FY26, the platform’s adjusted EBITDA loss per order stood at Rs 381. “In this phase of category development, we are prioritising market leadership over everything else,” Urban Company said in its shareholder letter. The company expects margins to remain under pressure in the near term as aggressive discounting continues across the market. Urban Company said current pricing levels are unsustainable for the industry and that pricing normalisation could lead to a one-time adjustment in demand across the category. Competition in the quick home services segment has also intensified. According to Moneycontrol, Snabbitrecorded1.51 million orders in June, while Urban Company’s InstaHelp clocked around 1.5 million orders during the month. Pronto recorded around 0.95 million orders during the same period. Bareback Media has recently raised funding from a group of investors. Some of the investors may directly or indirectly be involved in a competing business or might be associated with other companies we might write about. This shall, however, not influence our reporting or coverage in any manner whatsoever. You may find a list of our investorshere.