LNGVTY, India's first skin longevity beauty brand, has raised ₹5 crore in a seed funding round led by Rukam Capital, one of India's leading venture capital firms focused on early-stage consumer startups, with participation from angel investors. The fresh capital will be deployed to strengthen D2C marketing and customer acquisition, expand the product portfolio, invest in research and innovation, and build the founding team to accelerate the brand's growth across India. Founded on the belief that skin does not need to be fixed but supported, LNGVTY is rethinking skincare through the lens of skin longevity. Instead of chasing trend-driven, quick-fix solutions, the brand has developed the Skin Longevity System 5, a science-backed skincare platform designed around five biological pathways that drive skin renewal, repair and resilience. Validated through independent third-party testing and a 75-day usage protocol, the system currently includes three targeted serums for Acne & Blemish Control, Dark Spots & Pore Control, and Deep Hydration & Glow, each built on a common base formulation and tailored to a specific skin concern. The investment comes as India's skincare market undergoes a shift towards science-backed and preventive skincare. Valued at more thanUSD 9 billion in 2025, the market is projected to reach nearlyUSD 18.4 billion by 2034, driven by premiumisation, rising consumer awareness and growing demand for clinically validated products. As consumers increasingly seek evidence-based solutions that improve long-term skin health, skin longevity is emerging as one of the most promising opportunities within the beauty and personal care industry. For Rukam Capital, the investment reflects its strategy of backing consumer brands that are aligned with evolving consumer preferences and grounded in scientific innovation. As Indian consumers increasingly prioritise transparency, clinical efficacy and preventive wellness, the firm believes brands combining credible science with strong consumer relevance are well positioned for long-term growth.
