Packaged food and beverage company Wingreens has acquired pesticide-free food brand Safe Harvest in a 100% share-swap deal, marking a bet on vertically integrated farm-to-consumer food platform. The transaction coincides with the company’s successful Rs 120 crore Series D fundraise led by investor Ashish Kacholia, with participation from Alchemy Fund. With the acquisition, Wingreens now operates a three-brand core: Wingreens Farms, Raw Pressery, and Safe Harvest. The company described the move as a step toward creating one of India’s most trusted integrated food and beverage platforms focused on health, transparency, and sustainable sourcing. Safe Harvest brings scale in the clean-label and pesticide-free segment. The brand works with over 100,000 farmers, largely women, organized through Self Help Groups (SHGs) and Farmer Producer Organizations (FPOs). It is known for its batch-wise pesticide testing system across cereals, grains, millets, pulses, flours, spices, oils, honey, and natural sweeteners. For Wingreens, the acquisition strengthens its footprint in the fast-growing clean food category, while deepening its farm-level linkages, a theme central to the company’s origins. The company’s previous significant funding round was in November 2021, when it raised Rs 124 crore (approximately $17 million) in an equity round led by Investcorp. The Safe Harvest deal is not Wingreens’ first major portfolio expansion. Over the years, the company has pursued a strategy of building through brand development and selective acquisitions, positioning itself as a multi-category better-for-you food platform. Two earlier pillars of the group’s growth strategy stand out: Raw Pressery, the beverage brand, became a key acquisition that helped Wingreens expand beyond dips and spreads into premium beverages. The integration of Raw Pressery strengthened its presence in the refrigerated and functional beverage segment, allowing cross-distribution across modern retail and ecommerce channels. Wingreens Farms, the company’s flagship brand, laid the foundation for its retail expansion across dips, sauces, spreads, snacks, and value-added foods. It established Wingreens’ early identity as a purpose-driven food company focused on women-led livelihoods and supply chain innovation. Safe Harvest now complements these brands by adding a strong rural sourcing backbone and reinforcing the group’s positioning in natural and pesticide-free foods—a segment that has gained traction among urban consumers seeking traceable and transparent supply chains. The Series D round provides additional capital to support distribution expansion, supply chain integration, product innovation, and deeper farmer partnerships. The company said the funds will accelerate portfolio growth over the next two years. Management has framed the current phase as one of scale-building, supported by profitability and institutional backing. The combination of operational breakeven and new capital gives Wingreens fle
