Consumer health and wellness company Cradlewise has raised $12 million in a Series A funding round led by 3one4 Capital and Prudent Investment Management. With this round, Cradlewise has raised a total of $26 million to date, backed by Sean O’Sullivan Ventures, Footwork VC, Charles River Ventures, 3one4 Capital, and Prudent Investment Management. The company will use the fresh capital for growth, channel expansion, product R&D, and geographic expansion, Cradlewise said in a press release. Founded in 2019 by Radhika Patil and Bharath Patil, Cradlewise is an AI-first consumer tech company that makes smart cribs designed to soothe babies and help improve family sleep. The company’s AI-enabled cribs use sensors to track movement, sound, sleep state, and other contextual signals. Its system uses this data to predict when a baby is likely to wake up and intervene before the baby fully wakes. Cradlewise claims its technology can save parents up to two hours of effort each day. The company has patents covering its hardware and sensing systems and says its models are trained on more than 75 million hours of sleep data. The company also operates an integrated manufacturing facility in Pune, which can produce, test, and pack thousands of cribs each month. This gives Cradlewise greater control over quality, product development, and costs, it said. Cradlewise’s smart sleep system combines a crib, contactless monitoring, adaptive motion, and a connected app to detect early signs of stirring and help babies settle before fully waking. The company is targeting the growing intersection of consumer technology, AI, and parenting, with its products aimed at addressing challenges around infant sleep and parental fatigue. Bareback Media has recently raised funding from a group of investors. Some of the investors may directly or indirectly be involved in a competing business or might be associated with other companies we might write about. This shall, however, not influence our reporting or coverage in any manner whatsoever. You may find a list of our investorshere.
