Haircare startup Xtovia has raised Rs 6.9 crore in a pre-seed funding round led by V3 Ventures, with participation from Consumer Collective by Atrium and a group of angel investors. The proceeds will be used to strengthen its intellectual property portfolio, build its core team, support its market launch, and accelerate growth initiatives. Founded in 2025 by Navneet Misra and Dr. Madhu, Xtovia is developing premium haircare products focused on repairing structural hair damage through science-backed formulations. The firm is building its products around proprietary technology developed through in-house research and product development in India. Xtovia's core technology, TriLayerX Hair Tech, is designed to strengthen the hair core, repair damaged cuticles, and restore the natural lipid layer that protects hair. According to the firm, the technology is backed by more than 1,500 product iterations, over 35 in-vitro and clinical studies, 500 consumer validations, and four global patent applications. The startup claims its formulations have demonstrated up to 20% higher efficacy than leading international bond-repair haircare brands during clinical testing. Currently, Xtovia sells products through its direct-to-consumer platform and plans to expand to additional online marketplaces and distribution channels in the coming months. Going forward, Xtovia plans to expand its product portfolio, strengthen its team, and increase investments in brand-building and consumer education. The company also aims to position itself as a global Indian beauty brand focused on exporting innovation-led haircare products from India. Bareback Media has recently raised funding from a group of investors. Some of the investors may directly or indirectly be involved in a competing business or might be associated with other companies we might write about. This shall, however, not influence our reporting or coverage in any manner whatsoever. You may find a list of our investorshere.
