DaMENSCH has raised fresh capital from existing backer A91 Partners and new investor Tancom Electronics, but the latest round has not moved its valuation. The flat pricing comes as the direct to consumer men’s apparel market enters a more competitive phase, with brands now under pressure to turn topline growth into profitability. In May 2024, the company had raisedRs 21.62 crore(approximately $2.5 million) in its extended Series B round from existing investors. The board at DaMENSCH has approved the allotment of 887 compulsorily convertible preference shares (CCPS) at an issue price of Rs 1,69,052 per share to raise Rs 15 crore from A91 Partners, according to the company’s regulatory filing accessed through the Registrar of Companies. Separately, the company issued 168 CCPS at an issue price of Rs 1,42,692 per share to raise Rs 2.40 crore from Tancom Electronics. Together, the two tranches helped DaMENSCH raise Rs 17.40 crore in this round. As perEntrackr’sestimates, DaMENSCH’s valuation is flat to Rs 600 crore ($63.5 million at current exchange rate) from its previous valuation of $70-75 million or Rs 582 crore . The company plans to use the fresh capital to meet its business requirements and support its growth, as per filings. Founded in 2018 by Anurag Saboo and Gaurav Pushkar, DaMENSCH is a D2C men’s fashion and lifestyle brand that offers innerwear, casualwear, and everyday apparel products via its own platform and marketplaces. DaMENSCH has raised over $28 million to date, including its$16.6 millionSeries B round led by A91 Partners in February 2022. A91 Partners remains the largest shareholder in the company with a 22.45% stake, followed by Matrix with 12.76%. Saama Capital and Whiteboard Capital hold 11.14% and 9.61%, respectively. The company’s co-founders, Gaurav Pushkar and Anurag Saboo, hold 10.87% each. DaMENSCH is yet to file its FY26 results, but itsFY25performance shows how competition is shaping up in D2C men’s apparel. Its revenue grew 34% to Rs 118 crore, while XYXX scaled 46% to Rs 187 crore and narrowed its loss to Rs 25.5 crore. Bummer remained smaller, with revenue up 22% to Rs 11 crore, but losses doubled. The numbers point to a market where brands are scaling, but the gap is emerging in how efficiently they convert growth into profitability. As competition intensifies, scale, repeat purchases and distribution economics will become increasingly important for these firms. Bareback Media has recently raised funding from a group of investors. Some of the investors may directly or indirectly be involved in a competing business or might be associated with other companies we might write about. This shall, however, not influence our reporting or coverage in any manner whatsoever. You may find a list of our investorshere.
