Culture-led lifestyle brand CUNIN has raised $450K in a pre-seed funding round co-led by All In Capital and Huddle Ventures. The proceeds will be used to accelerate product development, strengthen its team, invest in brand building, and expand its offline presence, CUNIN said in a press release. Co-founded by Kunal Shukla, Amish Bibhu, and Afsal, CUNIN operates in the fragrance segment and plans to expand into the broader lifestyle category. The company aims to build a global lifestyle brand through products centered on identity, community, and storytelling. CUNIN offers carryable perfume accessories, a category of fragrance products designed to be worn, clipped, and carried. The products are currently available through the company’s website. Its debut collection,The World of Antonyms, introduces a creative theme across its products, packaging, and branding. According to the company, the collection features personalities such as IM-Perfect, DIS-Loyal, MIS-Placed, and MIS-Aligned, encouraging consumers to express different aspects of their identity. The startup plans to expand its fragrance portfolio while investing in content, brand experiences, and community initiatives. It also intends to enter adjacent lifestyle categories and collaborate with international creators and cultural tastemakers over time. Bareback Media has recently raised funding from a group of investors. Some of the investors may directly or indirectly be involved in a competing business or might be associated with other companies we might write about. This shall, however, not influence our reporting or coverage in any manner whatsoever. You may find a list of our investorshere.
