Lab-grown diamond jewellery startup ONYA has raised Rs 12.5 crore in pre-Series A funding round led by Divisa Family Office, with existing investor Zeropearl VC doubling down on their initial investment following the startup’s initial Rs 5.5 Crore seed round. The startup also saw participation from other notable angel investors in its previous seed round, including MyGate founders, UrbanVault founder & others. The fresh funds will be deployed to accelerate retail footprint, support digital customer acquisition, enhance online personalization, and deepen R&D to innovate into product design and manufacturing, ONYA said in a press release. Co-founded in 2024 by Gaurav Choudhary & Himani Yadav , ONYA is a contemporary lab-grown diamond jewellery brand that fuses art with science to create timeless, practical, and elegant pieces. The Bengaluru-based brand offers IGI-certified lab-grown diamonds set in BIS Hallmarked gold, emphasizing craftsmanship and personalized designs. The brand is committed to redefining value in fine jewellery by providing higher brilliance at approximately 20% of the cost of natural diamonds, backed by a Lifetime Exchange and Buyback promise. ONYA features its own patented ring setting called the ONYA Setting and an entire flagship line-the ONYA Signature Collection-inspired by Neoclassical architecture, establishing a new standard in modern fine jewellery. Since inception, ONYA states that it has a retail presence with 8 flagship stores across all major high streets of Bangalore, Amanora Gold Souk Mall Pune and Road no. 36, Jubilee Hills, Hyderabad. The brand has scaled to Rs 3.5 crore Monthly Recurring Revenue. The startup plans to expand into more markets with both Company owned stores as well as franchises. It competes with the other brands in this space such as Aukera, Limelight, Jewel Box, Fiona, and others. Investor interest has also accelerated: nine pure-play lab-grown diamond startups collectively raised $26.4 million in 2025, up from $4.7 million in 2024. Recent fundraises include Aukera, which raised Rs 90 crore in debt funding in July this year after a $15 million equity round led by Peak XV Partners; Limelight Lab Grown Diamonds, which raised Rs 275 crore in a strategic round to expand manufacturing and retail; and GIVA, which operates the lab-grown diamond brand Heer and raised Rs 530 crore in a Series C round. Other funded players in the space include Jewelbox, Lucira Jewellery, True Diamond and Fiona Diamonds. Bareback Media has recently raised funding from a group of investors. Some of the investors may directly or indirectly be involved in a competing business or might be associated with other companies we might write about. This shall, however, not influence our reporting or coverage in any manner whatsoever. You may find a list of our investorshere.
