Skin longevity beauty brand LNGVTY has raised Rs 5 crore in a seed funding round led by Rukam Capital. The fresh funds will be used to strengthen its D2C marketing and customer acquisition efforts, expand its product portfolio, invest in research and development, and build the founding team to accelerate growth across India, the company said in a press release. Founded by Nishit Ratthe, LNGVTY is a skincare brand focused on skin longevity. Its debut product, Skin Longevity System 5, is designed to support five biological pathways associated with skin renewal through a 75 day protocol. According to the company, the product has undergone independent testing. According to market research, India’s skincare market is valued at over $9 billion in 2025 and is projected to reach nearly $18.4 billion by 2034. The Mumbai based company said its Skin Longevity System 5 is built around five biological pathways linked to skin renewal, repair, and resilience. The platform currently includes three serums targeting acne and blemish control, dark spots and pore control, and deep hydration and glow. According to the company, the products are based on a common formulation and have been validated through independent third party testing conducted over a 75 day usage protocol. The company said it sees growing demand for evidence based skincare solutions that focus on long term skin health, positioning skin longevity as an emerging segment within the beauty and personal care market. Bareback Media has recently raised funding from a group of investors. Some of the investors may directly or indirectly be involved in a competing business or might be associated with other companies we might write about. This shall, however, not influence our reporting or coverage in any manner whatsoever. You may find a list of our investorshere.
